Superbowl Sunday

After Superbowl Sunday, I think you the commercials and the half-time show gets more press than the game.   Any other time of the year, are we all that interested in commercials?  No, not really.  The commericials are just something that interupts our show or movie.  So, why is it once a year everyone is interested in the commercials for the superbowl?  I understand commercials are necessary to fund the stations. But seriously, the superbowl has become an oppurtunity for the advertisers to show their creativity and to get plugs in the most watched television event of the year.  Are we really that interested in the commercials that we have see them the second we open our web browser or hear about them on the news.  Since when did commercials become news worthy?